How Payroll Services Can Help You

Running a company is company is complicated business. There are just so many aspects to keep track of, from taxes to managing inventory and keeping the office vending machine stocked.One of the trickiest aspects of managing your own company, especially if you are greater than just a couple people, is payroll management.Getting money to your employees can be tricky. Whether you go with direct bank deposits or checks, you need to make sure that every employee is paid, money is properly subtracted from your accounting system, and that all the fees are properly handled. It gets tricky fast.Payroll services are aimed at simplifying this process. These are firms who specialize in managing the payroll of small businesses. While there is some implicit faith that goes into using these services, they can be a boon to your business.Services that provide payroll management help ensure that your payroll is managed properly. All you have to do is create entries for each employee, tell them how much each gets paid per month, and the provider will handle the rest. The amount will be deducted from the bank account that you specify.These services can save you lots of time. Rather than having to keep detailed books yourself, payroll for small business is outsourced to experts in the field. The hours that previously would have to be spent managing all the paperwork related to payment is completely handed off to others.It’s a bit like you hired another employee who just manages the payroll, except that these companies generally charge less and you don’t have to struggle to find a good employee.There are some risks, though. You are entrusting an important part of your business to others. If the company messes up, then it would be your company that takes the brunt of the blame. But the risk of a company who specializes in payroll making a mistake is probably smaller than the risk of you yourself making a mistake.If you are a small business who has grown just large enough to make payroll management unwieldy, then you will want to consider a payroll service. These could revolutionize how you run your business, freeing you up to work on the important task of growing it. And the best part? It scales. Expanding the number of employees you have doesn’t affect how much time you have to run your business, leaving you more time to balance the books.So consider adopting a payroll service. Your bottom line will thank you.

Guide to Choosing a Web and Business Development Firm

The role of a Web and Business Development firm is to help businesses create a niche in the market, and act as a crucial service that helps them to use technology effectively. It is very important that business owners examine various factors before considering any Web and Business service provider.Some of the major factors to consider are listed below;Portfolio: All web and business design companies have their own portfolio. This can be a series of their past work or a gallery where they showcase their own products. So you must ask for the web designs portfolio of the company so as to enable you evaluate their abilities.Web Concierge Support: One characteristics that business websites, e-commerce, and apps cannot under-estimate is ongoing support. In web development, it is the developer of a site or an app that can easily heal bugs. With this in mind you want to get a reliable, stable and constantly in business Web Firm rather than an individual who can easily disappear.Online Marketing: A good web design company can give you not only a good website but, advice about Internet marketing techniques and Search Engine Optimization. I kind of prefer the All-In-One solution how about you? Because It is not enough to build a site, it is much more important to tell the world that you have a site and because you cannot manually reach the world by word of mouth, you will have to tell Google to use its computer algorithm system to broadcast you to the world.So you want to consider if this service provider offer S.E.O and Internet Marketing. if you choose a firm that does all this, you stand a better and quicker chance to come up on first pages on Google search and rank higher in your business within months.Hosting: If you are not technically ready to deal with Hosting, then you would also seek a firm that offer hosting leaving you just in control of website update. Because for non – techies’ understanding Host control panel can be a pain in the ass.Personality of whom you are working with: Apart from the project, part of what your are paying for is customer service. How much they value you as a customer will directly translate into the quality of work they provide and based on that you may want to look for a firm or an individual who equals with you or your organization’s personality.A Web development firm needs to understand your organization’s business strategy and purpose in order to give you the best solutions for your needs.Carefully examining the factors outlined above would help give you a good grasp in knowing the qualities of a Web Development firm, to choosing an ideal provider and at the end it would be a win win situation for all.

3 Reasons Video Should Be Included in Your Small Business Marketing Mix

The buzz on the internet regarding YouTube and video marketing is taking the internet by storm…and for good reason! YouTube has over 80 million visitors per month and on average YouTube viewers spend 164 minutes online everyday. Several industry developments in recent years have contributed to these changes, for example, broadband high-speed internet is becoming readily available and more affordable for most households. The cost of consumer video equipment and video editing software is reaching affordable levels bringing down costs running around to the point where a very good quality home studio can be assembled for under $500 and comparable video editing software for your PC or MAC can be purchased for as low as $100. There are several video sharing websites such as Vimeo, Flickr that make hosting videos relatively low cost or in some cases free. In addition, many newly designed smartphones and iPhones are capable of creating short fairly good quality videos and many people are using their mobile phones to upload their videos to video sharing and social media websites.In some cases, as outrageous as it sounds, you don’t even need video equipment or software, as video creation business services such as Animoto will combine current pictures, images or mini video clips from your business and create compelling 30 second to 10 minute videos with sound and sophisticated transitions that you can than use to promote your business or service. If you are a solo professional, freelancer, independent contractor or small brick-and-mortar business you should consider including video marketing in your small business marketing mix and it makes more sense now more than ever!And contrary to most people’s perception, the buzz is not all hype, you can find real results and social media statistics regarding developing video and other rich media tools reported by social media industry websites like Mashable or eMarketer that report industry information regarding the growth of video marketing and consumer video usage. According to eMarketer, in 2009 over 178 million viewers were watching 33 billion videos online and many were downloading them on their phones! And 42% of these same mobile users accessed the internet through their phones. Most small businesses should be able to find ways how they can be included in this vast viewing audience.A compelling short video will help your small business in the following ways:1) Build Credibility. Create informational and how-to videos for your product or service. Make sure the video’s content answers the problem, pain or predicament that your client or customer needs answered. Your objective should be to create value for your target market and the subtle benefit is that your video will position you as the expert or go-to guy or gal who can provide the solution that your client or customer is looking for. Statistics show that including video in your web landing pages and long sales letter microsites can double your conversion rates. You can also create video DVDs that you can give to your customer or client. For example, a wedding photographer can sell wedding these videos to his clients or a salesperson can use good quality customer testimonials to show prospective clients.2) Build Visibility and Improve Google Ranking. Google loves videos especially those that are posted on the most popular video sharing sites, but the biggest one of them all is of course Youtube, now owned by Google with more than 80 million visitors per month. Video content improves your ranking 52 times more than written text. You can promote your website by including linkbacks to your site via your videos and distribute and promote your video with services like Tube Mogul and Traffic Geyser. And with YouTube building your video “channel’ is relatively easy. There are a growing number of good books on Amazon or at your local bookstore that can help you get started with planning, creating and editing your marketing videos, one excellent resource for beginners is YouTube for Business:Online Video Marketing for Any Business by Michael Miller.3) Build Community. You can create a video for your business and by using the most popular social media tools such as Twitter, Facebook, Linked In, or MySpace promote your business or service via these platforms. Posting your video on these sites creates linkbacks and contributes to your overall website Google ranking as well as improves the conversations you can start with your current customer base.While video marketing should by no means be your small business’ only marketing tool, for some businesses traditional offline marketing methods may be more effective, but the time has arrived that you can definitely find compelling reasons to include video marketing in your online and offline marketing mix.